We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
What you'll do:
As the UKI Field Marketing Lead for HCM, you will be the strategic marketing partner to senior Line of Business (LOB), Sales, and Partner stakeholders. You will lead the development, execution, and optimization of a data-driven, customer-centric marketing strategy that drives demand, accelerates pipeline growth, and supports adoption across priority industries and audiences
Key Responsibilities:
Own the UKI HCM Marketing Plan and Targets
Translate global and regional strategies into locally relevant, high-impact customer journeys. Define and manage the UKI marketing plan, ensuring alignment with business priorities and measurable outcomes.
Execution Management & Program Delivery
Lead the end-to-end execution of integrated marketing programs, ensuring timely delivery, budget adherence, and operational excellence. Partner with regional execution teams and digital hubs to scale and optimize campaign performance.
Voice of the Customer
Leverage market insights, buyer behavior, and customer feedback to shape messaging, campaign design, and engagement strategies that resonate with target audiences.
Cross-Team Orchestration
Drive collaboration across UKI marketing, global marketing, sales, partner teams, and external agencies to deliver cohesive, multi-channel programs that support pipeline acceleration and customer success.
Outcome-Focused Marketing
Champion business impact over activity. Align marketing KPIs with sales goals, account plans, and pipeline metrics to ensure marketing contributes directly to revenue growth.
Insight-Led Strategy
Use analytics and performance data to inform strategic decisions, optimize campaign effectiveness, and guide agile course correction.
Elevate Storytelling
Craft compelling narratives that emotionally connect with B2B buyers and clearly articulate SAP’s value proposition across industries and personas.
What You Bring
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-Bachelor’s degree in Marketing, Business Administration, or related field.
-5+ years of B2B marketing experience, ideally in technology or software.
-Proven success in designing and executing integrated marketing campaigns.
-Strong data literacy and analytical skills to drive insight-led decision-making.
-Proficiency in marketing automation, CRM, and analytics platforms.
-Excellent stakeholder management and communication skills.
-Agile mindset with a passion for innovation and continuous improvement.
-Ability to build strong relationships across diverse teams and with customers.
Meet Your Team
We are a dynamic, collaborative, and purpose-driven marketing team committed to driving the success of SAP solutions across the UK and Ireland. We celebrate wins, share learnings, and continuously evolve to meet the needs of our customers and business
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careerssap.
For SAP employees: Only permanent roles are eligible for the
SAP Employee Referral Program
, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our
Guidelines for Ethical Usage of AI in the Recruiting Process
.
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 437125 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
